品牌老化的八大药方（Eight brand aging prescription）.docVIP

品牌老化的八大药方（Eight brand aging prescription） Because of internal and external causes, and reputation of enterprise brand competition in the market decline, and the phenomenon of sales, market share decreased the brand lost, called brand aging. Bring the brand as we all know, visibility is very high, but when the purchase will not consider as a brand, this is the so-called brand graveyard. For example: do not give power, old jianlibao. Brand aging problem is often fatal. This is a very embarrassing situation. In this position although the brand has been a lot of people know, but only few people remember . To jump out of the cemetery, there are high-profile obstacles, because few people would take the time to further understand the one theyve heard or are familiar with the brand. Once sharp brand razor, why the president of the layers of rust? Summarizes the status of China enterprise brand management, brand image of the cause of aging, mainly in the following situations: 1, the lack of product innovation. Consumers are always in the constant pursuit of better and newer products, looking forward to function better and stronger, can provide more choice of brand. An immutable and frozen in product development of the brand, it will always be the people more and more critically, is regarded as the old, conservative, outdated and abandoned by people. 2, the lack of contemporary. Even if there is a proper investigation, the right strategy, if it is in the implementation, in the final performance, the lack of contemporary sense, then, your brand will be outdated, unfashionable, past. 3, no time for the injection of fresh brand image. Such a situation is often more common in some operating condition of large enterprises, on the one hand, the original brand image of the wrong intuition, that sales is good, do not need to update the brand image, on the other hand, although the brand image is a little bit old, need to be adjusted, but after adjustment is not yet thinking now good?