安利立体营销取市场9（Amway three-dimensional marketing from the market 9）.docVIP

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安利立体营销取市场9（Amway three-dimensional marketing from the market 9）.doc

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安利立体营销取市场9（Amway three-dimensional marketing from the market 9）

安利立体营销取市场9（Amway three-dimensional marketing from the market 9） Amway: stereoscopic marketing - Hangzhou / Sheng Jianping Since April 1995, Amway (China) daily necessities Co., Ltd. in Guangzhou economic and Technological Development Zone since its opening, Amway Corp in the Chinese market has been fully developed for 5 years. In these 5 years, Amway (China) as a direct selling enterprise, relying on its unique marketing strategy and business philosophy, combined with Chinas national conditions, out of a healthy and upward road of development. Amway (China) Company in the 1998 - 1999 fiscal year, sales of 670 million yuan, the company began to out of losses, performance steadily rising, while the companys products and image has also been increasingly accepted by consumers and society. According to a recent survey, in Beijing, 58% of the respondents said Amway, 64% in Shanghai, 79% in Guangzhou; and in the respondents, positive evaluation of Amway Corp is the highest in Beijing, up to 89%, 54% in Shanghai, 75% in Guangzhou; respondents in the use of Amway products in the average. 89% have a good impression of Amway products. The publics acceptance of the personal qualities and professional conduct of Amway marketing personnel is also high, among them, Beijing is 63%, Guangzhou is 53%, and Shanghai is 42%. As a cosmetic products direct selling enterprise, made more achievements in the past 5 years, it is not easy. So, what exactly is the marketing strategy adopted by Amway (China) for the Chinese market? How are these marketing strategies implemented? The following is the authors research experience, hoping to help our enterprises. I. cornerstone: Product + Research Amway (China) company sales of products to non circulation cosmetic products mainly because of its unique mode of operation, the company pay more attention to the customer to lead, only the production of high-quality products in order to retain customers, so Amway (Chinese) from the company entered the mar