公共关系学（Public relations）.docVIP

公共关系学（Public relations） The content of the one or two job Two, multiple-choice answer Three, Jane answer 1, the four stages of the development of public relations I. the period of Barnum -- the beginning of modern public relations Representative: P? T Barnum? Idea: all propaganda is good; the public is fooled or the public is damned. Representative events: newspaper (News) agency activities Two, ivy, Li period - the beginning of the professionalization of modern public relations Representative: Ivy Lee Philosophy: speak the truth, and the public must be told On behalf of the event: Muckraking Movement Three, Edward benest period development period? -- modern public relations of the subject Representative: Edward Bernays? Philosophy: good for the public Representative events: the first public relation book the crystallization of public opinion Four, Cutlip period -- the maturity of modern public relations theory Representatives: Cutlip, Michael Jordan, and Bloom Idea: mutual adjustment Representative events: the publication of effective public relations 2, why modern public relations originated in the United States is a historical choice First of all, the people have strong independent, equal, independent and creative consciousness and behavior. Secondly, the sense of equality and autonomy leads to a more democratic color of American politics, and the legitimacy of democracy is beyond doubt. Thirdly, the commodity economy continues to develop. The structure of social relations changes as the economic structure changes. Finally, the development and application of communication technology, which represents the modern science and technology level, has been developed and widely used. 3, the principle of organizational image formation The quality based principle, the principle of reputation as life, the principle of overall attention, and the principle of communication 4 、 satisfaction analysis of customers public psychology Customer satisfaction is related to his subject