网络不是渠道,而是市场（The network is not the channel, but the market）.docVIP

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网络不是渠道,而是市场（The network is not the channel, but the market）.doc

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网络不是渠道,而是市场（The network is not the channel, but the market）

网络不是渠道,而是市场（The network is not the channel, but the market） An ordinary evening, street shop received dozens of number of customers, we call it a nightclub in the catering channel; hundreds of guests, train the club on the channel; a Carrefour attracted thousands of housewives, become the biggest KA channel. But, if there is a 320 million people in the activities of the place, you will only regard it as a product channel? 320 million, the number of Internet users in China in 2009. The network is not the channel, but the market! There are too many enterprises in doing network marketing, but the network as a product of the sewer, that in the Internet to open a shop, put the product up, even if it is network marketing. Alibaba Group Executive Vice President Zeng Ming believes that if the enterprises have this idea, is to make a big mistake. Network marketing is the innovation of the business model, the subversion of the traditional economic model, and the integration of the end to end industrial chain and the re integration of the value chain! That doesnt sound very good. Whether the network is a channel or a market is literally a word game, but the cognitive differences behind these two different words will determine the success or failure of online marketing. Product: punching sales or developing new markets? Plant language is one of the latest cosmetics brands on Taobao. The owner of the plant language, Xiao Yus father, Lao Yu, originally made OEM, to provide international brands of raw materials, there are 60 million yuan per year sales. After the outbreak of the economic crisis, in order to reverse the difficulties of foreign trade contraction, Xiao Yu started online marketing. Unlike other Internet companies, the plant language created by Xiao Yu is almost exclusively a network brand, and the two stores are just images. Xiao Yu regards modern and happy as brand concept, locate in 22 to 30 years old, grow with the network, still have certain purchasing ability you