纵横南北 一路捷达（Jetta）.docVIP

纵横南北 一路捷达（Jetta） After a full range of market research, FAW - Volkswagen will Jetta 1996 Main Battlefield positioning in the taxi industry. The target has been set, how to find a breakthrough, making marketing plan carefully feasible, hit in the smoke of war against the car turnaround, Santana car market pressure, become a priority among priorities of the market planning. As we Mingsikuxiang the occasion, in November 1995, an exciting real material Zhuhai come to us: Zhuhai city passenger transport service associates company taxi driver Su Yaohong buy a car traveling 600 thousand kilometers, generator and gearbox were not repaired, running in good condition, has never been overhauled, in the taxi industry in Zhuhai city has a great influence. It brings Su Yaohong 2 a month. Net income of 50 thousand yuan, operating since two years and six months, Su Yaohong not only built a five storey building of 10 units, and there are hundreds of thousands of dollars in savings, the car is still Everfount to create wealth for the. After serious analysis and discussion, we and the FAW - Volkswagen agreed that this typical example contains marketing enormous energy and should be completely reasonable packaging on the typical example, and as the 1996 year FAW - Volkswagen advertising focus, to be comprehensive, aggressively introducing to achieve effective sensation propaganda purposes, eventually promote the Jetta car sales. In this way, a Jetta car running 600 thousand kilometers without overhaul large-scale marketing activities ready. Around the real earth Reality is the life of advertising. It is the basis for advertising to produce an appeal and convincing power to consumers. Advertising based on real cases is more effective than subtle emotional appeals. This is a real case in which advertising should make a big fuss about conveying the truth and showing the truth, and making the overall impression of the campaign have a strong sense of reality. However, whether the advertisem