益力多策略书及创意设计（Yakult books and creative design strategy）.docVIP

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益力多策略书及创意设计（Yakult books and creative design strategy）.doc

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益力多策略书及创意设计（Yakult books and creative design strategy）

益力多策略书及创意设计（Yakult books and creative design strategy） Yakult Yakult advertising strategy strategy advertising advertising strategy scheme of advertising strategy Yakult Yakult scheme In the foreword China first Yakult is first first first proposed probiotics probiotics, probiotics probiotics proposed put forward put forward, has has science of science of science of science drink drink drink drink with the investigation and analysis, the domestic dairy market at present yet the real high-end brand, therefore, the high-end market will become the inevitable choice of market competition China. Let let let Yakult Yakult Yakult added value added value,,, let Yakult, get the maximum benefits to maximize interests to maximize interests to maximize the protection of the interests is the intermediate goal we want to achieve the goal we want to achieve is the intermediate target We do the preparatory work promotion consulting consulting miss miss Yakult supermarkets sales team members to discuss the competitive products collect data will refer to the relevant professional newspapers, magazines, websites etc. Advertising and marketing communication objectives in the 2007 successfully establish healthy dairy industry benchmark position in the products have high visibility and good reputation in the establishment of Yakult probiotic good brand image Yakult brand advertising and marketing communication strategy thinking framework Yakult brand advertising and marketing communication strategies on brand advertising and marketing communication strategy framework of Yakult Yakult brand advertising thinking frame of marketing communication strategy thinking frame market environment analysis market environment analysis market environment analysis market environment analysis SWOT analysis SWOT analysis SWOT analysis SWOT analysis of consumer insight into consumer insight into consumer insight into consumer Yalidoglidoglidoglido SWOTSWOTSWOTSWOT insight analysis Yakult brand occupyin