公司新闻发布稿中的体裁互文性分析.docVIP

　　公司新闻发布稿中的体裁互文性分析----商务英语论文 --CHAPTER ONE INTRODUCTION Ever since the beginning of the 20th century ade by Ivy Lee, concerning an accident that the pany Pennsylvania Railroad had been involved in, press release has been playing an important role in the profession of public relations. Fraser even croainly realized by ost ore specifically, the stakeholders are kept ed of uch easier for the m to relate to this pany and thus conceive a po sitive image of it in a gradual to construct a favorable image, panies usually adopt a tone more or less prom otional, typical feature of advertisem ents, to report on their neon rule th at ne e ents, mixed of unication from an organization to the media about anything that is consid ered to be nes, including scheduled events, persona l promotions, aents, etc.1 Specifically, in this paper, corporate press releases, hereafter referred to as CPRs, are thos e only reporting on positive events published by corporations on their official berellis and Scott (2004) propose that one of the basic tasks for discourse analysis is to construct a specific n etany researches in d iscourse analysis carried out from the perspective of intertextuality. Hoost of those researches concentrate on explicit intertextu al relations, such as allusions, references, clichés, proverbs, quotations, etc. (e.g. Ma , 2013; Liu, 2014; Zhao and Che ng, 2015). Those relations can be recognized immediately. In -- contra st, implicit intertextual relations of discourses, such as the various styles em bedded in a text, are not clearly demarcated, and thus they have obtained less attention from previous studies (Bhatia, 2 008; Xin, 2005). Those implicit intertextual relations are the main concern of generic intertextuality. On the other hand, CPRs, as a fundam ental channel for a pany to spread its corporate nearily aimed at obtaining positive publicity in the media to build a desired pany image and a good reputation, otion (Kotlre, 1984). In essence, CP Rs are promot