高中牛津英语M4U1 Reading.ppt

;Words review;Review;advertisement persuade advertise welfare cheat skilful;adj. 清白的、无罪的；无恶意的；纯真的 n. 气息；呼吸 vt. 欺骗，愚弄 n. 傻瓜 vt. 治愈；解决 n. 药物，疗法；对策 n. 杂货店 adj. 高兴，满意；乐于（做某事）;comment mental trick aim;adj.adv. 全国范围的（地），全国性的（地） n. 运动 n. 座右铭；格言，箴言 n. 香烟，卷烟 vt.vi. 使受益；得益于 n. 益处；救济金；奖金;promote intelligence slave consult comprehension;Match them up ;Objectives;Reading strategy;Reading strategy:;Skimming for general ideas;Skimming;2. What is the main idea of this article? This article gives a general introduction to advertisements. B. This article is about PSAs. C. This article is about how people can avoid persuading by advertisements. D. This article is about the truth of advertisements.;Commercial advertisement;Public service advertisement;Scanning for specific information;1. What are two main types of Ads? Commercial advertisements and PSAs. 2. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea. 3. What does PSA stand for? Public service advertisement.;Reading Comprehension III;4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.;;;;; Where are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television. 2. What is the major distinction between commercial advertisements and PSAs? A commercial ad is one which someone has paid for to advertise a product or service, while a PSA is often run fro free, and is meant to educate people about health, safety, or any other problem that affects public welfare.;3. Why are some of the ads clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent. 4. When did China begin a nationwide public service advertisin