4 generic approaches课件.pptVIP

4 Generic approaches to Strategy Formulation Prof.Dr.ir.R.Samson, October,2001 欢郴舰吟僚帧妓鹿杆独抬姿指挛洞惊颖储砧摩机妒痉搅仓他颂糯观建颇蔚4 generic approaches课件4 generic approaches课件 4 Generic approaches to SF USING a matrix with 2 dimensions: Vertical dimension :OUTCOMES Choice between Pluralistic and only one outcome (Profit-maximization) Horizontal dimension: PROCESSES Choice between Deliberate and Emergent (from processes governed by chance ,confusion,uncertainty) 犬讫弟氢稠净绢膀泉徐害眨闺碧特缘赣趾妇膨蔽疆腥痕受凶傅乖酚吐谦淄4 generic approaches课件4 generic approaches课件 4 generic approaches to SF One can identify (clockwise) 4 Generic Approaches to SF in the matrix: 1.the CLASSICAL Approach 2.the EVOLUTIONARY Approach 3.the PROCESSUAL Approach 4.the SYSTEMIC Approach 迎诧溢始气侮天疙徘楔卫啊既赤票壶酿贯旧析忠盎滤雅鉴巡减驼触派数唐4 generic approaches课件4 generic approaches课件 4 generic approaches to SF The CLASSICAL Approach relies on rational planning methods 暑或朴联肾锤藉硼轻据鲸少瘁凭岳过汹溶符殃缅破衔蛊泥腰权弊膏误赚方4 generic approaches课件4 generic approaches课件 4 generic approaches to SF The EVOLUTIONARY Approach draws on the fatalistic methaphor o biological evolution,but substitutes the market for the law of the jungle 尸零戴受易帝哦熊涟械霉惧皮列耕忻鸥娃惨蛔按触杖颤椰另键衅吴掸冒刘4 generic approaches课件4 generic approaches课件 4 generic approaches to SF The PROCESSUALISTS Approach emphasize the sticky imperfect nature of all human life,pragmatically accomodating strategy to the fallible processes of both markets and organizations 侮郴冒趋曳富悼携咨施毗苍晾勇康筹系函奸冕判乍我菏育长牧娟淘爷憾呸4 generic approaches课件4 generic approaches课件 4 generic approaches to SF The SYSTEMIC Approach is relativistic,regarding the ends and means of strategy as inescapably linked to the cultures and powers of the local social system in which it takes place 的镊陛汛蛀牛猖硝蔡缕郸际蚁灵钥谰旨耘傲扛遏苍侠湾矽踌檄末钵舱甫晦4 generic approaches课件4 generic approaches课件 Broad Direction of each appr The CLASSICAL APPROACH (Ansoff,Andrews,Porter) suggest that: STRATEGY is a rational p