全球营销chpt01 Introduction课件.pptVIP

;课程教学及考核方式;李恒老师联系方式 ;Chapter 1;Overview;Learning Objectives;Marketing: A Universal Discipline;The Marketing Concept (1);The Marketing Concept (2);The Marketing Concept (3);;Key Elements of Marketing – 1. Customer Value;Elements of Marketing – Customer Value;Key Elements of Marketing – 2. Differentiation;Key Elements of Marketing – 3. Focus;Global Marketing;;;Product Design;Importance of Global Marketing;U.S. Globalization ;;Management Orientation Global Marketing (2);Management Orientation Global Marketing (3);;Generally, four distinctive approaches dominate strategic thinking in international marketing:;Generally, four distinctive approaches dominate strategic thinking in international marketing:;Marketing Mix Adaptation;Driving Forces Affecting Global Marketing ;Restraining Forces Affecting Global Marketing;Summary;A troupe of little vagrants of the world, leave your footprints in my words. 世界上的一队小小的漂泊者呀， 请留下你们的足印在我的文字里。