BLUE OCEAN STRATEGY SIMULATION (BOSS)（蓝海战略模拟(老板)）.pdfVIP

BLUE OCEAN STRATEGY SIMULATION Introducing StratX’s Latest Strategy Simulation Theory by Simulation Design and Development by W. Chan Kim Renée Mauborgne Table of Contents Blue Ocean Strategy Overview Blue Ocean Strategy Simulation Overview Using BOSS in your Class About StratX Contact Us BLUE OCEAN STRATEGY THEORY OVERVIEW BLUE OCEAN STRATEGY AUTHORS W. Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world’s second largest business school). Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the U.S. and Pacific Asia. He is an advisory member for the European Union. He was born in Korea. Kim is a fellow of the World Economic Forum. His Harvard Business Review articles, co-authored with Renée Mauborgne, are worldwide bestsellers and have sold over a half a million reprints. Their Value Innovation and Fair Process articles were selected as among the best classic articles ever published in Harvard Business Review. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times, The Financial Times, The Asian Wall Street Journal, and numerous journals. Kim has published numerous articles on strategy and managing the multinational which can be found in: Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, and others. He is the co-author of Blue Ocean S