商场中秋节策划书（Shopping center Mid Autumn Festival Planning Book）.docVIP

下载本文档

21
0
约 8页
2017-08-03 发布于河南
举报
版权申诉

商场中秋节策划书（Shopping center Mid Autumn Festival Planning Book）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

商场中秋节策划书（Shopping center Mid Autumn Festival Planning Book） The mid autumn day mall marketing plan I. theme of activities: The stars sing - the heart of the city Two, activity time: 200*.9.24 - 200*.10. 7 Three, activities theme: 1, the activities of the Mid Autumn Festival and national day of the two season in a combined cycle, a two active mutual campaign, save the media resources, more important is the continuous use of activity, hidden competitors on our block, and the corresponding atmosphere formed in the Communist Party of China festival. 2, combined with the comprehensive characteristics of * * * format, the Mid Autumn Festival National Day marketing activities more participation, entertainment, fashion based, as far as possible to dilute the effect of commodity discounts, as far as possible to enrich the shopping mall integrated format image. Four, activity expectations According to the current government business credit, weekdays, holidays, the first phase of the campaign, daily sales of about 340 thousand yuan, is expected during the sales growth was not less than 10%, holiday sales of about 489 thousand yuan, is expected during the holiday sales of not less than 20%, which is 16 day sales of about 6 million 600 thousand yuan. Five, the content of activities Merchandise promotion 1, the moon fold higher! In September 25th 18:00, 1, 2, Jiabao Street 3 Street in Commodities Limited discount discount (or surprise * * * * yuan full reduction, the square and the supermarket joint); * * Universal Studios, Mid Autumn Festival, 5 yuan fare; Catering in September 25th launched the full moon Gengnongsituation package series, family packages, couples packages, friends packages, restaurants and food stalls in the area. Entertainment city to buy 10 gift 5, launched a special mid autumn festival. 2, the stars sing, the heart of the city! September 26th - October 7th, Jiabao commodity reduction * * * * * yuan yuan per full (the company does not undertake any reduction d