福师《企业形象(cis)设计》在线作业二（Fu Fu enterprise image (CIS) design online homework two）.docVIP

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福师《企业形象(cis)设计》在线作业二（Fu Fu enterprise image (CIS) design online homework two）.doc

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福师《企业形象(cis)设计》在线作业二（Fu Fu enterprise image (CIS) design online homework two） Fu Fu enterprise image (CIS) design online homework 21 Test paper 13 spring total score: 100 test time: - Radio examination A multiple-choice question Judgment question 14, radio questions autumn (a total of 10 questions, a total of 20 points) 1., the CIS creative technique that combines all kinds of methods is () A. Delphi method B. brainstorming C. pressure test D. audit oriented approach Full marks: 2 2. () is a survey method which researchers obtain first-hand information by observing the researcher. A. inquiry B. thematic discussion C. observation D. expert opinion act Full marks: 2 3. () ensures consistency between the sample result and the classification index selected by the overall structure. A. system sampling B. stratified sampling C. random sampling D. fixed-point sampling Full marks: 2 4., the electronic medium has the characteristics of low cost and quick speed A. broadcasting B. network C. TV D. light box advertisement Full marks: 2 5., the fastest and widest range of printing media, the most influential is () A. magazine B. ad C. network D. newspaper Full marks: 2 6., CIS psychological research methods will be filled out questionnaire survey, collation, classification analysis, research method is () A. inquiry B. observation C. questionnaire D. survey method Full marks: 2 7., the method of improving sample representativeness is () A. system sampling B. stratified sampling C. random sampling D. fixed-point sampling Full marks: 2 8. (), also known as intelligence incentives, the founder of the United States BBDO advertising company manager Osborn. A. Delphi method B. brainstorming C. pressure test D. questionnaire survey method Full marks: 2 The following 9. belong to interpersonal communication medium is () A. electronic media B. printing media C. language medium D. mass media Full marks: 2 10. () is the driving force of enterprise action, and it is the most basic element of