读懂它的财务报表的最基本要求（Read the basic requirements of its financial statements）.docVIP

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读懂它的财务报表的最基本要求（Read the basic requirements of its financial statements）.doc

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读懂它的财务报表的最基本要求（Read the basic requirements of its financial statements） To finance a company, to read its financial statements is the basic requirement. What about the financial statements? The listed company has released its full year results in recent weeks. A financial statement is a barometer of a company. It is essential to read a financial statement to invest in a company. Investment guru Buffett (Warren Buffet) is through reading the companys financial statements to help yourself make investment decisions. However, each financial statement has at least more than 20 pages. It will take one or two hours to complete it. Generally speaking, we first focus on the balance sheet and the income statement. The income statement shows whether the company makes money The income statement tells us whether the company is making money, whether the business is growing or not, and the more important indicators include: Gross margin (gross margin): Buffett believes that only a company with a sustainable competitive advantage in order to maintain profitability in long-term operations, especially in the gross margin of 40% and above companies. He found that firms with good long-term economic momentum and competitive advantage often had higher margins than those lacking long-term competitiveness. We should look at the companys annual gross margin over the past few years to determine whether it is sustainable. In other words, investors should be aware of whether the company can maintain a certain margin Or whether gross margin growth can be achieved? Second, net profit: net profit can maintain long-term growth? Does net profit account for a higher percentage of total revenue than their competitors? Net profit has been maintained at more than 20% of total income? Earnings per share: earnings per share for 10 consecutive years is enough to give us a clear idea of whether the company has a long-term competitive advantage. If you are using the time series analysis of these data (Time