我国农产品绿色营销策略（Green marketing strategy of agricultural products in China）.docVIP

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我国农产品绿色营销策略（Green marketing strategy of agricultural products in China）.doc

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我国农产品绿色营销策略（Green marketing strategy of agricultural products in China） With the development of our social economy, peoples living standards continue to improve, consumer demand is constantly changing, especially pay special attention to the health of the people closely related to food, the greater demand for green agricultural products and. In order to better meet the needs of domestic and foreign demand for green agricultural products, we must further improve the green marketing system in china. As Chinas research on green marketing of agricultural products started late, there are still many improvements in green marketing of agricultural products in our country, and further research is needed. Green marketing of agricultural products is the product of combination of marketing and environmental protection. The biggest difference with the traditional marketing idea is to import it into a social responsibility, it emphasizes that enterprises should into the green factors in the marketing of agricultural products, meet the demand of green agricultural products, maintain environmental benefits. First, the concept of green marketing of agricultural products Green marketing of agricultural products refers to the green agricultural products enterprises in the concept of sustainable development requirements, from the perspective of social responsibility, to protect the environment and make full use of resources and long-term development perspective, in the whole process of green agricultural products R D, production, sales and customer service service, guide and meet consumer demand for green agricultural products, promote sustainable the development of the enterprise. The green marketing of agricultural products is to correctly understand and handle the relation between economic benefit and natural environment, the main contents include green agricultural products to consumers, to meet consumer products safety and health needs, improve peoples quality of life; to guide