营销也要承担社会责任（Marketing should also bear social responsibility）.docVIP

营销也要承担社会责任（Marketing should also bear social responsibility） When enterprises are engaged in marketing activities, they should pay attention to the social impact of their marketing activities, and should pay attention to the social benefits of marketing activities while meeting customer needs. In a book he published last year, Philip Kotler mentioned a very important point: he expanded the boundaries of marketing from the business world to a new area of responsibility. Marketing at this time transcends non-profit markets and social marketing. He called this marketing social marketing. His definition of social marketing is: when enterprises are engaged in marketing activities, they should pay attention to the social impact of their marketing activities, and pay attention to the social benefits of marketing activities while meeting customer needs.. For example, smoking meets the needs of the individual, but it harms the health of smokers and increases the cost of public health. I think social marketing is a very important step, both ethically and socially responsible, as well as in marketing and government interaction. But I want to make a little bit of revision to Philips theory, and I think the word need should be changed to want. How to balance personal wishes and public interests in marketing? In fact, smoking is not necessary. Many people quit smoking, and many people never smoke. Smoking is just what one wants, not what is necessary. My idea is that if there were less liberal power, then society would be less likely to engage in marketing activities that only met personal aspirations but undermined social values and cultural values. In the United States, the concept of free power and freedom of speech is deeply embedded in peoples minds, so little progress has been made in social marketing. For example, despite years of hard work, anti smoking laws have been slow to come out. At the same time, in the United States, pornographic plot also in the media, the sound