薛华点评—世界十大著名策划案（Xue Hua comments on the worlds ten famous planning cases）.docVIP

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薛华点评—世界十大著名策划案（Xue Hua comments on the worlds ten famous planning cases）.doc

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薛华点评—世界十大著名策划案（Xue Hua comments on the worlds ten famous planning cases） This often outstanding plan applauded. Good planning is a breakthrough in human thinking. The ten plan choice is to own more than a decade of planning qualifications as the background, screening hundreds of planning, in the difficult to the same outstanding planning top elected ten world famous plan. Comments are a tribute to all creative planners. - - there are often some of the best minds in the planning world who walk in a place I dont know, and communicate with the world with outstanding plans. The outstanding planning case, we can conclude that a good planning, need to have advertising creativity, event marketing consciousness, media experience, and countless edge knowledge, curiosity, passion and characteristics. A Arche washing powder - the worlds longest clothesline Case: in 2000 on the occasion of the arrival of Brazil, Procter Gamble for the promotion of Arche washing powder in Brazil, Rio De Janeiro Boda fogo beach, pull up the worlds longest clothesline. In this beach Boda Foggo pulled clothesline, a total length of 22420.5 meters. At that time, Guinnesss longest clothesline was 18000 meters. This clothesline shares 2800 orange pillars, 700 meters long, 5 millimeters thick, and 32 ropes. This is the root of the worlds longest clothesline, a total of more than 40 thousand pieces of drying using Arche washing powder washing white clothes. In order to collect white clothes for airing, they launched the activities of donating white in Rio De Janeiro. Each donated a white dress to get a ticket for the Millennium Carnival event held in Samba square in January 2, 2000. Xue Hua commented: its not difficult to think of washing clothes by washing powder, and its not difficult to think of pulling one of the longest clothesline in the beautiful coast.. This plan is wonderful and the Millennium Carnival linked to a good understanding of the life style, the fusion of Brazilians natures passion a