平面设计的概念与要素和形式（The concept, elements and forms of graphic design）.docVIP

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平面设计的概念与要素和形式（The concept, elements and forms of graphic design）.doc

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平面设计的概念与要素和形式（The concept, elements and forms of graphic design） The concept, elements and forms of graphic design 1. the concept of plane composition The so-called composition (including plane formation and three-dimensional structure) is a kind of modeling concept, and also a modern form of design. The idea is to recombine several units (including different shapes, materials) into a new unit and give visual and mechanical concepts. The three-dimensional structure is based on the thickness of the plastic image, the shape elements according to the principle of a certain combination of form; plane formation is based on the contour of the plastic image, the basic shape is different according to certain rules in the plane to form patterns. The elements of plane composition, including conceptual elements, visual elements and relations between elements, refers to the creation of the image before the concept only in the mind feel, line, surface and body, its role is to promote the formation of visual elements. Visual elements, is the concept of elements in the picture, is embodied by the visible shape, size, color, texture, position, direction and the specific image is called basic forms. The relationship between elements, refers to the visual elements (i.e. basic shape) combination by frame, bone and space, the center of gravity, the actual situation, has decided to no other factors; the most important factor is the bone that is visible, such as space, gravity and other factors, depends on the feeling to reflect. The plane of the frame consisting of all for visual elements in planar known image, the basic shape is the most basic image; all kinds of restrictions and jurisdiction in the basic shape of plane composition in different arrangement, that is his. The basic shape has positive and negative, and the components can also be transformed into each other. When the basic form meets, it can produce some relations, such as separation, contact, fold, fold, union, decrease,