中国b2c战略我们都爱同质化!（Chinas B2C strategy we all love homogenization!）.docVIP

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中国b2c战略我们都爱同质化!（Chinas B2C strategy we all love homogenization!）.doc

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中国b2c战略我们都爱同质化!（Chinas B2C strategy we all love homogenization!） Some time ago, talking to the boss of our websites technology service company, I asked him how many B2C websites have been developed during the year He answered 8, and I asked him, how many still live? He is honest, or 7; the end of the operation the average time from on-line to? Probably about half a year The average survival rate of half a year, nearly 90% of the elimination rate, although this data does not have enough sample value, but the grim face of the bustling B2C industry may be far more than we imagine. To say that the industrys cruel seems a bit alarmist. First, B2C is a capital intensive industry, LOVO start-up capital is only about 1000000 yuan only, then with the help of high-speed return payment, basic can achieve self circulation; B2C is not a labor-intensive industry, in addition to outsourcing, LOVO the whole team only 20 guns; of course B2C is not what technology intensive, if you do not have what special needs, currently on the market standardization website template, the annual volume of business to support the scale of 100 million yuan. Wheres the problem? Perhaps it is because the threshold is so low, so start simple, electricity providers are busy as soon as the line opened, that advertising rang huangjinwanliang. How could there be such a simple business in the world? It is time to stop and make up a lesson, an enterprise without strategic thinking, an industry without strategic thinking, and its prosperity, and its death! Finding core competencies A company that can survive in the market competition must have the core competitiveness. What is core competence? Prahalad and Hamel, put forward the concept of core competence in 1990, had the clear definition of the core competitiveness is the ability to obtain long-term competitive advantages of an enterprise, is the enterprise unique, can stand the test of time, has the ductility, technique or capability which is difficult for c