世界品牌的细节竞争力 竞争（World brand details, competitiveness, competition）.docVIP

世界品牌的细节竞争力 竞争（World brand details, competitiveness, competition） This print journalist - cold flowers Reporter notes 18 years, Chinas refrigerator market won the first, Haier refrigerator to maintain this lasting miracle strategy and strategy received unprecedented attention. Japanese radio news points out, the goal of the global refrigerator market, the first Haier, what strategy and strategy will be followed, is receiving attention.. And these large vocabulary from the enterprise level, industry level, not individual consumers can produce hobbies. The day before, with 18 years of domestic refrigerator first competitive Haier refrigerator to show consumers and it is not as grand strategy and advanced strategy superior brand in the world, every detail but the refrigerator products in the production process. This is what consumers are only concerned about the birth of the product process. To interpret these details involves a lot of vocabulary, such as care, respect, severity, and even critical things. Consumers have more rights. Web2. 0 era is the real consumer is king era, a powerful Internet technology to help consumers control back from the hands of enterprises. Consumers become dominant, consumers are more powerful and smarter. Prior to this, consumers understand the media and enterprise delivery of information, and in the present era, it is media and enterprises to understand consumer creation and demand context. A successful enterprise must respect and follow the new needs of this era. In the Haier refrigerator, any product has not been to the market before, and consumers have met. However, this does not meet the mall sales situation, but a group of Haier refrigerator product R D department to invite representatives of consumers, carefully check the products and experience in the refrigerator after use, based on their feelings of prick. Whether the design or internal use structure, as long as consumers put forward any kind of complaints, Haier refrigerator R