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行动商务 - 中央大学管理学院 - 国立中央大学
中央大學。范錚強 Chapter 6: 移動商務 M-Commerce 國立中央大學、資訊管理系 范錚強 Tel: (03)426-7250 .tw/~ckfarn 2011.05 updated M-Commerce, L-Commerce Mobile Commerce (m-commerce, m-business) Any business activity conducted over a wireless telecommunications network or from mobile devices Location Based Commerce LBS: Location Based Service Attributes of M-commerce Ubiquity 無所不在 Convenience Interactivity Personalization Localization Drivers of M-commerce Widespread availability of more powerful mobile devices The handset culture The service economy Vendor’s push The mobile workforce and mobile enterprise Improved price/performance Improving bandwidth Applications of M-commerce Field mobility Fleet mobility Warehouse management Direct store delivery (DSD) route accounting 有很多過去做不到，但是現在在合理成本下做得到，且一直有的潛在需求 Wireless Mobile Computing (Mobile Computing) Computing that connects a mobile device to a network or another computing device, anytime, anywhere 智慧型手機 Smart Phone iPhone, Android, BlackBerry, … Mobile Devices Mobile computers Personal Digital Assistant (PDA) A stand-alone handheld computer principally used for personal information management 現在很少了 Smartphone A mobile phone with PC-like capabilities 平板電腦 iPad, Android Pads… 其他設備 Smartbooks: Kindle Wearable devices Screen Camera Touch-panel display Keyboard Speech translator Watch-like device RFID (radio frequency identification) Mobile Computing Software and Services Mobile Portal Content Provider Messaging Services Short message service (SMS) A service that supports the sending and receiving of short text messages on mobile phones Multimedia messaging service (MMS) The emerging generation of wireless messaging; MMS is able to deliver rich media 以上為傳統的電信服務，在Internet/SmartPhone下，有新的服務: Line, Skype, Viber 等 Voice-Support Services Interactive voice response (IVR) A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system Voice portal A Web site with an audio inter
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