MARKETING MANAGEMENT 市场管理证书课程.PDFVIP

CERTIFICATE COURSE ON MARKETING MANAGEMENT 市場管理證書課程 PART I - MARKETING MANAGEMENT 第一部份 市場學 : PART II - STRATEGIC MARKETING MANAGEMENT 第二部份 市場管理策略 : DESIGNED FOR This marketing course is designed for up-and-coming marketing managers, sales executives who are being groomed for additional responsibilities in the marketing field, as well as those whose daily operations are closely related to marketing. INTRODUCTION Nowadays, marketing is no longer confined to a mix of product, place, price and promotion. With the integration of advanced technology, marketing has become dynamic and interactive. New technology has brought distinctive concepts and convenience for marketing management. With the booming of e-commerce, marketing has become “virtual”, yet demanding. Keeping abreast of changing times will become an imperative need of today’s marketing professionals. This programme provides an opportunity for those who are working in the marketing, sales and operation realms to enrich their daily work with the latest principles and specii c techniques. This course consists of two parts: Participants can choose to enrol in either one or both parts of the course. Each part consists of a series of lectures, totalling 30 in-class lecture hours, leading to award of the Certificate after completion. OBJECTIVES Upon completion of the course, participants are expected to have: