it篇转向数据库营销it企业赢得市场主动权（It turning to database marketing, it enterprises gain market initiative）.docVIP

it篇转向数据库营销it企业赢得市场主动权（It turning to database marketing, it enterprises gain market initiative） Editors note: as a new marketing tool in the Chinese market, database marketing is quietly changing the pattern of market competition. CISCO, HP, DELL, Oracle and a large number of multinational companies have been or are being used to win the market and China database, as Chinas IT field on behalf of enterprises in Lenovo also began to try to use this new way of marketing...... Marketing and sales of the wind really changed, more and more enterprises to lean the effect of database marketing, today, the famous advertising words are more and more widely known, has many years of marketing experience of the Oracle Corp (Oracle) senior market manager Ma Guanghua pointed out that unlike it is the characteristic of traditional mass marketing, database marketing is the enterprise through the customer information management, customer communication strategy implementation individuation, a new generation of marketing so as to enhance the level of customer value and enterprise profit. In fact, more and more enterprises have realized the importance of database marketing in this way. Although Chinese in only a few short years time, but DELL, CISCO, HP, Oracle and a large number of multinational companies have been or are being used to win the market and China database, as Chinas IT field on behalf of enterprises in Lenovo also began to try to use this new way of marketing...... With DELLs own application of database marketing to expand the market is different, CISCO, HP, EMC, Oracle co opted Beijing micromarketing Consulting Co. Ltd. (hereinafter referred to as micromarketing) as a business partner, proved by practice, with global vision and microcode marketing of native has a profound understanding and achieved great success in this field. So, in actual terms, how does database marketing serve IT enterprises? In this respect, the example of the Oracle Corp (Oracle) is typical. Oracle