打造旅游品牌要有十把金钥匙（There are ten golden keys to build tourist brand）.docVIP

打造旅游品牌要有十把金钥匙（There are ten golden keys to build tourist brand） Tourism destination marketing has entered the era of brand competition, brand power has become the core competitiveness of modern tourism. The basic goal of tourism destination marketing is to adopt effective marketing strategies and strategies, and strive to build a strong unified brand of tourism destination visibility, reputation and loyalty. In summary, it is necessary to have ten golden keys for tourism destination marketing and building a strong tourism brand. The ten golden keys are a big marketing strategy and nine marketing strategies, namely, the organic combination and comprehensive application of nine marketing strategies under the guidance of brand marketing strategy. First, the golden key is brand marketing - the explosion of the modern tourism atomic bomb. This is a strategic weapon of decisive importance. The era of global economy is the era of brand competition, and the essence of modern tourism competition is brand competition. All the tourism planning and marketing strategy implementation, the basic purpose is to create a unique charm of the strong tourism brand. This brand must be a perfect unity of popularity, reputation and loyalty, image power, competitiveness, cultural power, association power, affinity and attraction. A pressing matter of the moment is to strengthen brand awareness, promote brand strategy, develop brand planning, strengthen brand awareness, brand management innovation, enhance brand value, to create a strong brand image of tourism destination brand and enhance the overall competitive strength of purpose. Second, the golden key is integrated marketing - combination culture to build nuclear power. The tourism market competition is becoming increasingly fierce, the tourism marketing strategy is innovation, the traditional old brand baodatianxia tourism promotion means in modern tourism era has been difficult to work, especially the tourism marketing strategy of sin