成熟市场营销的三大诀窍（Three secrets of mature marketing）.docVIP

成熟市场营销的三大诀窍（Three secrets of mature marketing） Looking at the development of Chinese enterprises over the past 20 years, Chinese enterprises have gone through two stages, namely, the opportunity orientation at the initial stage and the upgrading orientation at the development stage. By now, some powerful enterprises have come to the crossroads. For example, the beer industry, beverage industry, home appliance industry, mobile phone industry, computer industry and other industries have entered a mature stage and come to a crossroads. Mature market competition rules have changed, the market opportunity is gradually reduced, that the explosive growth of the industry has been relatively rare, more and more powerful opponents, enterprises rely on the simple or the market looking for opportunities to upgrade the means already can not adapt to the mature market competition. Enterprise development to a stage, to seek a breakthrough again, to carry out the third venture, to seek new growth points. But this point has become increasingly difficult to find, first of all, the overall market opportunities to reduce; secondly, larger scale enterprises, small enterprises have market opportunities for enterprises to enter the third, disdain; new areas, opponents more powerful, the resistance will be fierce to There was no parallel in history. After 15 to 20 years of development, the enterprise has reached the peak of its first life cycle. Creating second peaks is even harder. Going down or maintaining the status quo marks the demise of the enterprise. This time the enterprise, only the Huashan road to go black, that is another second peak, encourage enterprises to embark on the road to entrepreneurship. This is Chinas first part of the mature industry, the primary problem facing. And to re start, first of all facing the industry competition rules change. First, the dilution of opportunities and strategic convergence, most of Chinas enterprises have developed to the present, opportun