圆点视线（Dot vision）.docVIP

圆点视线（Dot vision） Dot vision I. Principles of literal design 1. readability of text: The main function of the text is to convey the authors intention and information to the public in the visual communication. To achieve this goal, the whole appeal effect of the text must be taken into account, giving a clear visual impression. Therefore, the design of the text should avoid miscellaneous disorderly, make people easy to recognize, understand, do not forget to design and design, the fundamental purpose of character design is for a better, more effective to convey the authors intention, the expression of the theme and idea of design ideas. 2. give text individuality: The design of characters should be subordinated to the style and features of the work. The design of characters can not be separated from the style and features of the whole work, and can not conflict with each other. Otherwise, it will destroy the appeal of the characters. Generally speaking, the characters of a text can be divided into the following categories: (1) dignified and beautiful. This type of font is beautiful, fresh, (2) elegant in style, (3) magnificent and noble. (4) firm and straight. Font style is full of strength, (5) concise and hearty, (6) strong sense of modern, (7) have a strong visual impact. (8) deep and heavy. The font shape is regular, (9) with a sense of weight, (10) stately, (11) not (12) can be shaken. (13) cheerful and lightsome. Vivid fonts, (14) jump sprightly, (15) rhythm and rhythm are very strong, (16) give a person a lively feeling. (17) vigorous and simple. This kind of simple font, full of rhyme (18), (19) can give a person a kind of lost time with experience. (20) novel and unique. The shape of the font is wonderful, (21) not (22) with (23) general, (24) personality is very prominent, (25) give the impression of unique, and (26) novel. 3., the visual should give people a sense of beauty: In the process of visual communication, characters, as one of the image elements of