从A企业的实例来看如何应对品牌老化问题（From the example of A enterprises, how to deal with the aging of brands）.docVIP

从A企业的实例来看如何应对品牌老化问题（From the example of A enterprises, how to deal with the aging of brands） East of a famous insecticidal products manufacturer A company was established in the last century at the beginning of 90s, ten years A, steady development, sales continued to expand, the companys product line has become increasingly rich, from a single brand at the beginning of the establishment of Q aerosol insecticides have been added to the Q brand electric mosquito tablets, mosquito incense and mosquito repellent liquid products. Although the main market for aerosol insecticides is in East China, the market share in the country is also among the top eight. Market problems faced by A company As overall status is in a normal state, but there are some issues that can not be ignored. A company is currently the main source of revenue for aerosol pesticides, but Q brand aerosol pesticide sales in recent years in a state of wandering, the company tried every means, it is always difficult to further breakthroughs. And 04 years in the form of more than most types of aerosol sales have declined, individual models fell even to 50%, if not 04 years launched a new market performance of a new type of products can also be sold to a certain extent make up for other types of decline, making the total sales of the aerosol in the more than 03 years of incremental state, or the whole year 04 aerosol performance will be very good. How to make the companys leading products to get rid of the current state of stalemate, is the company can open up growth space, further development and expansion of the key. Company in the current overall stable situation, the only relative highlights appeared in the mosquito repellent incense products. Mosquito repellent incense is the traditional mosquito repellent products, a few years ago, mosquito repellent incense in the impact of other mosquito products, the total sales of the market is in a downward spiral. The past two years, consumers have realized the g