从CIS谈医院形象（Talking about hospital image from CIS）.docVIP

从CIS谈医院形象（Talking about hospital image from CIS） With Chinas accession to the WTO, the market of globalization, integration and specialization, business or product market competition becomes increasingly fierce, the competition between enterprises is short of product competition meet into brand strategy as the core competition, the enterprise brand quality has become a key direct competition, so as a the core of the brand, brand image has become the object of bone enterprise focuses on the development of the. After years of development and improvement, the construction of the brand image of the enterprise is no longer just pure commercial activities, has become the organization, infrastructure, city area, as well as the social issues of common concern of countries or international organizations; our hospital has more than ten years of reform, from the planned economy to the market economy gradually, entered the era of brand, but the hospital image is still a weakness for the development of the hospital, so it is necessary for us to discuss the problem of hospital image system. From the CIS (Corporate Identity System) on the hospital image recognition system, it is necessary for us to talk about the characteristics and functions of the CIS itself, and then talk about the introduction of the inevitability and necessity of hospital image recognition system: first, elaborated on CIS. The value and function of 1.CIS (1) CIS plays the role of the constitution within the enterprise. CIS summary and improving the quality of culture, philosophy, technology, business, management system, strategic thinking, goal orientation, standardized enterprise or brand concept, behavior, culture, vision, language and a set of system standards, enrich and improve the business strategy and development planning of the enterprise, from the unified system the point of ensuring the consistency of enterprise development. (2) determine the market position and enterprise personality of an enterpri