品牌国际化标签如何为品牌加分（Brand internationalization label how to add bonus to brand）.docVIP

下载本文档

12
0
约1.2万字
约 8页
2017-07-25 发布于河南
举报
版权申诉

品牌国际化标签如何为品牌加分（Brand internationalization label how to add bonus to brand）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

品牌国际化标签如何为品牌加分（Brand internationalization label how to add bonus to brand）

品牌国际化标签如何为品牌加分（Brand internationalization label how to add bonus to brand） 20 years ago, China brand life only China own brand, but today, China consumer life is many international brands, Chinese among international brands to tide, has become an irresistible trend, however, although many companies are thinking about the issue of internationalization, but what is the meaning of internationalization. How to achieve better results, and how to help the internationalization to enhance the brand, has become todays Chinese brand question. The significance of international tagging: capture consumer psychology Many brands are thinking, in the face of global markets, to internationalization or localization? Many of Chinas own brands discuss the hottest topic of internationalization. Then, from the perspective of consumers, the consumer is fawning? The study found that consumers in the brand choice, in fact, psychology is very contradictory, they are more willing to buy domestic brands, but when faced with the international brand, they also often said that the price is a little expensive, or tend to have an international brand, because the consumption of international brands, they may be a little more comfortable. Why is there such a difference? Because of the China consumer psychology of Chinese brands and international brands have a certain psychological gap, we can not say that China brand will do well, but in the 30 years of reform and opening up Chinese, international brand culture has changed the consumer Chinese Yunyong head brand impression in the invisible, in the current globalization under the background, China consumers international brand tendency now is a kind of psychological needs. In fact, many international brands are also China manufacturing, but the final tag is different, but different labels, consumer choice is different, because many consumers always feel the use of international brands can improve their own identity, they think the international brand