品牌平衡的价值管理（Brand balanced value management）.docVIP

品牌平衡的价值管理（Brand balanced value management） For more than ten years of brand management, to witness the whole process of the development of China brand, communication, exchanges and cooperation with tens of thousands of China enterprises and international enterprises should say, we have accumulated rich experience and knowledge in brand management, the experience and cognition not only from the strategic management level or from the operation of the executive level that has reached the highest level in the industry. No one more than I have such a profound awareness of the brand; in other words, our perception of the brand is not limited to the brand itself, our brand management strategy is not limited to the market level, we have a more comprehensive perspective and height. That is, the overall perspective of enterprise strategy development, from the strategic value of an enterprise development, to consider how the brand has an important role, at what time, what links, what stages produce brand value. Branding is not advertising, branding is not for communication, branding is an enterprise strategy and an important equalizer for the development of value chains. We know that an enterprise can sustainable development is not a factor in the event, but a value chain co seismic joint benefits, but the enterprise in brand communication and demands, enlarge the strength and influence of one link, in order to facilitate the consumers to know the results, a lot of people. It believes that the success of this enterprise is advertising, the success of this enterprise is to engage in activities, the enterprise is successful will engage in marketing and so on, in fact, this is a very one-sided cognition, can only say that you see is the tip of the iceberg, the most important integrated force, we did not see. The development and expansion of an enterprise is a systematic work and is the result of many forces. If that enterprise or product achieves a remarkable brand, it is this ki