品牌不败的行销法则（Brand unbeaten marketing rules）.docVIP

品牌不败的行销法则（Brand unbeaten marketing rules） Become the pronoun of an industry, a company is the most valuable and most sustainable competitive strategy, often has a huge advantage for second, third and the following position: consumers in brand There is nothing comparable to this when there is a demand, the first thought is synonymous with the brand in the industry; the last the purchase decision, consumers tend to prefer industry synonymous with the brand. Beat your own laws The essence of marketing is the competition between enterprises and enterprises. Leaders want to play a defensive battle, and the best defense is to constantly eliminate themselves, continue to move forward. From the point of view of the companys long-term development and market competition, to beat ourselves is just to ensure the long-term interests of the company - - to maintain the right to dominate the market. Because the China market has been fully integrated into the international market environment, with all sectors of the world-class giant, local competition rising, making competition in every industry is becoming more and more intense. If you dont want to eliminate yourself, your competitors will miss any chance to challenge you. The American Gillette Company was founded in 1901, has been able to create 100 years always take razor market peaks, occupy the market share of up to 70% of the business miracle, the secret lies in its innovation, new products to speed up the elimination of old products updates. The leading thought of Gillette dominate the world market is that their mechanical shaver out of their own, let all consumers use to design more and more sophisticated products. In 1962, the British Granville company launched Higginson stainless steel razor, life is 3 times Gillette shaver. Although Higginson Granville companies due to the lack of sustainable development of economic resources, and finally there is no threat to the Gillette Company, but the lesson was awakened at the expe