企业使命及公司战略（Corporate mission and corporate strategy）.docVIP

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企业使命及公司战略（Corporate mission and corporate strategy）.doc

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企业使命及公司战略（Corporate mission and corporate strategy）

企业使命及公司战略（Corporate mission and corporate strategy） Business mission and corporate strategy questions (including answers) First, individual choice questions Serial number subject Answer One Japans Sony Corp bought two US film companies in Columbia and Samsung for $5 billion 400 million in 1989, when the strategy was. A. horizontal integration strategy B. vertical integration strategy C. diversification strategy D. cost leadership strategy B Two Since its entry into the Beijing market in 1987, Kentucky fast food restaurants have continuously developed franchise chains and occupied the fast food market in Beijing. A. market development strategy B. product development strategy C. diversification strategy D. market penetration strategy A Three Elvis car rental companies in the United States put forward the we hope to become the fastest growing car rental industry. Most of the company profits, the slogan that the company (the) A. business strategy B. business philosophy C. social responsibility, D., enterprise vision D Four A toothpaste factory originally produced only pharmaceutical toothpaste, and now increase the production of toothbrush, which belongs to (). A. concentric diversification B. level diversification C. Group diversified D. integration D Five TCL mergers and acquisitions in France, Al Fei company, which belongs to (). A. growth strategy, B. stability strategy, C. contraction strategy, D. or more are not A Six The practice of putting eggs in one basket is an expression of what strategy is. A. centralization strategy, B. integration strategy, C. differentiation strategy, D. diversification strategy A Seven Which of the following areas is Kodaks product and market segments defined as?. A. photos, film, B. digital cameras, C. information recording, D. photography products C Eight Fuyao Glass (main automotive glass companies) decision makers to consider further development as the direction of diversification, which of the following direction as the direction o