互联网的真正价值（The real value of the Internet）.docVIP

互联网的真正价值（The real value of the Internet） The real value of the Internet The Internet is an interactive medium, and many companies are forgetting that. The advent of the Internet has accelerated the pace of work, promoted collaboration, and promoted partnerships. People are faced with new jobs and ways of leading. How can the company make the best results? Rosabeth Moss Kanter is an authority on organizational change, advising many companies and government organizations on institutional reform and other aspects. In the following interview, she advises managers to reevaluate their attitudes towards the internet. She also talked about how successful companies take advantage of new opportunities. Most importantly, Kanter explains why the real meaning of the Internet is not in e-commerce, but in the way it works and how it works with customers. Many people are talking about the rise of electronic businesses and e-commerce, and you are emphasizing a new idea: electronic culture. Can you explain why? I call it electronic culture because I have a strong interest in culture, people, and organizations, and this kind of interest is not just on the technical level. E-commerce is just a small form of the Internet. Its another form of mail order activity via the internet. Its not a change at all. In fact, what really changes is the way people communicate with each other in the organization, and the global network that weaves us together. The transparency of the Internet is also crucial - the fact that information can spread so quickly everywhere. This is an interactive medium, and many people in the company are forgetting it. We can send messages on the Internet, which means that other people can also send their responses, feedback, and requests. Direct access is available everywhere, even for companies and nonprofits that have never sent anything on the web. They had to act as if they were performing, and facing huge, invisible audiences all over the world. We have to work faste