主动出击制订全球供应链战略（Initiative to develop global supply chain strategy）.docVIP

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主动出击制订全球供应链战略（Initiative to develop global supply chain strategy）.doc

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主动出击制订全球供应链战略（Initiative to develop global supply chain strategy） WAL-MART, DELL and other transnational giants, with excellent supply chain management capabilities to become a new leader in the market. Supply chain competition has become the core of competition in global business. Chinas enterprises must learn to formulate a global supply chain strategy in line with their own reality, and actively adapt to the global competition In 2001 China after joining the WTO, multinational companies had changed to test the water strategy, general motors, NOKIA, WAL-MART have China in the establishment of large-scale production base, the new joint venture company and sales network, the global supply chain extends to Chinese. China enterprise initially to establish joint ventures or OEM etc., passive integration into the global supply chain, passive acceptance of multinational companies in the global supply chain arrangements, the establishment of a low-cost manufacturing capacity and logistics execution ability. Today, local enterprises to achieve internationalization, become the real Fortune 500, we must break through the passive strategy, and consciously integrate into the global supply chain competition. The implementation of active strategy Chinese enterprises take the initiative to attack, consciously integrate into the global supply chain, the main form of competition is foreign direct investment and global mergers and acquisitions of two. Compared with direct investment, M A can enter the international market more quickly, but there is risk of integration. The merger with Thomson TV enabled TCL to complete its layout of the television market in Europe and America, and its mobile phone business, with its joint venture with Al Carter, is playing a dominant role in the global mobile phone market. Through global mergers and acquisitions, TCL has broken down in every market, and has accumulated rich experience in international market operation. Baosteel in the global supply