中国酒业进入服务式营销时代（Chinas wine industry enters the era of service marketing）.docVIP

下载本文档

2
0
约9.24千字
约 6页
2017-07-24 发布于河南
举报
版权申诉

中国酒业进入服务式营销时代（Chinas wine industry enters the era of service marketing）.doc

1、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

中国酒业进入服务式营销时代（Chinas wine industry enters the era of service marketing）

中国酒业进入服务式营销时代（Chinas wine industry enters the era of service marketing） Imported wine brand menacing Although the sale of imported wine in China accounted for only 1% of the total sales of Chinas liquor market, but imported wine mainly in the Chinese market, the development rate is very alarming. From the last century, in 80s entered the China the climate, steadily until the middle of 90s, then to 2000 after almost the entire market monopoly of imported wine consumption market, the expansion of the increasingly fast pace. The reason is that the whole process of service marketing is the key to the success of consumer demand and dealer demand. The wine as an example, through the comprehensive use of the previous advertising Brand Company drinks and all kinds of marketing means, the wine in China has been successfully labeled luxury label, convey its brand culture the distinguished quality of life has been the target consumer group identity, and almost monopolized the market China consumer market. For example, our side of the high income people often receive imports of wine or wine tasting invitation from a brand for Wine, invited people, this is not only to enjoy the wine and understand the exotic culture of opportunity, is also a kind of identity, status symbol recognition and respect. Gorgeous tasting sites, delicious, exquisite food, one to one personal service, everyone in the tasting can feel the site is fully respected satisfaction. Not only that, after tasting, you can also receive private exclusive tasting commemorative manual and exclusive gifts, become the status and grade of proof, continue to deepen the brand impression, affecting the participants consumption choices. Through this kind of tasting such as high-end imported wine brand social activities, firmly grasp the target consumer group heart emotional appeal, the concept of image subtle high-end wine advertised position, grade, content to spread, resonate in the target consumer group. Cultural marketin