医药代表如何寻找自己的新蓝海（How do medical representatives search for their new blue ocean）.docVIP

医药代表如何寻找自己的新蓝海（How do medical representatives search for their new blue ocean） A pharmaceutical marketing, suffered winter in the summer, on behalf of the Chinese medicine transformation has become the inevitable in the year two thousand and six in summer, with the government of anti commercial bribery activities carried out like a raging fire, especially for drug sales billion yuan sales of prescription drugs winter coming true, is a medical representative city can be heard without end caught, certain corporate office checked, the number of hospital the doctor was investigated, the hospital pharmacy director was arrested, the hospital dean Moumou bidding back to the Dutch act, foreign pharmaceutical representatives, certain enterprise medical representatives to take a long vacation, a medical representative bitterly exposing insider, a medical representative flight and go fishing, so this is not the only one. In addition, the medical training market in just a few months there has been a large number of specialized pharmaceutical industry training and consulting companies are set up: how to deal with the related courses of anti commercial bribery activities, teach you how to deal with the governments anti commercial bribery, some people teach the taste of crime against the wind. Medical representatives once again become a target for all and everything seems to be sin in a badly frightened person, medical representative body, or medical representative people do? Is there any future for the medical representative? Be sure to say the true academic sense medical representative is promising, but this is a minority with proprietary innovation to pharmaceutical companies that most homogeneous products enterprise Rep, they will only give the doctor on doctor fees and Chihepiaodu medical representatives, have been engaged in is not the sun under the occupation, they must be gradually into a dead end. The reasons are as follows: In the national health system will not change i