内部营销与外部营销（Internal marketing and external marketing）.docVIP

内部营销与外部营销（Internal marketing and external marketing） Definition of marketing Hotel marketing refers to the various departments of the Turist Hotel employees to participate in the marketing plan and understand the needs of customers from direct contact with customers or potential customers and achieve customer satisfaction, and the sales promotion activities. First, Xinghai exhibition Traders Hotel full marketing strategy In the management of the Moderno Hotel, a good marketing can make the hotel to form a comprehensive multi angle product sales situation, and in the process to obtain and accumulate customer demand information, to achieve the benefits of stable and rapid growth. The following is from the inside and outside the two aspects of the full implementation of the marketing approach. (1) internal marketing Human resources, marketing training, brainstorming, promotion, sales and reward system 1. Human Resource Marketing The marketing activities carried out by the human resources department in the hotel are mainly to increase employee satisfaction, improve staff work enthusiasm and reduce turnover rate. It includes some of the management tools used by the human resources department at this stage. Such as performance appraisal, welfare treatment and employee career planning. HR should treat new employees as customers, sell their business ideas, culture, and systems to them rather than preaching or forcing them. Only in this way can employees become easier to understand and accept, and at the same time they can bring the company culture, ideas and services to customers and increase the incidental value of the products so that our products can be sold better. What the customer buys is not just the product itself, but the product of the enterprise culture, idea and service. 2. training Each department should make training plan regularly, and carry out effective, scientific and theoretical training to the staff of this department. The human resources department will