整合企业资源的crm发挥更大作用（Integrating enterprise resources with CRM plays a greater role）.docVIP

整合企业资源的crm发挥更大作用（Integrating enterprise resources with CRM plays a greater role） Wen / Su Hua So far, many domestic enterprises have introduced the CRM strategy and concept, and implemented the CRM information system. Having been visited some enterprises, and focus on the implementation of the CRM information system of these enterprises, in my opinion, I think: there are many companies are doing CRM to do CRM, some enterprises regard CRM as a payment of a ready-made panacea governance of enterprises, some enterprises do not have the conditions for implementation of CRM under the hasty, these phenomena result not only the formation of CRM islands of information, but also highlights the side effects of the application of information technology, the role and function of CRM is also so big discount. I encountered many executives, they told me that the enterprises for the implementation of CRM, the money did not spend less effort, no less investment, but the effect or effect with the plan is far worse, that is to say the effect is not significant, they want to know such a situation where its root causes. Because you dont know the source, you cant talk about improvement or change. So what exactly is the headache for these executives? Such problems arise, the analysis of its causes, there may be enterprise awareness of CRM and understanding of the problem, there are objective environmental factors, the implementation of the subjective cognitive problems, and so on. But in my view, perhaps the most important thing is not the integration of CRM and the entire resources of the enterprise. In order to analyze this problem more thoroughly, we may review the enterprise management and the enterprise value function and so on, from the enterprise management most essential source combs. As we all know, in the chain structure of enterprise development, there are usually three factors that determine or influence the development of an enterprise. In order to achieve sustainable develop