我国农产品品牌营销的优势（Advantages of brand marketing of agricultural products in China）.docVIP

我国农产品品牌营销的优势（Advantages of brand marketing of agricultural products in China） Advantages of brand marketing of agricultural products in China Abstract: the development of brand agriculture is an important choice to comply with the trend of world agricultural development and enhance the competitiveness of agriculture. How to strengthen agriculture and become a powerful agricultural country in agricultural big country is a question that must be studied and thought seriously. Implement agricultural brand marketing strategy, through the agricultural products brand, improve the market competitiveness of agricultural products, to promote Chinas agricultural and rural economic development, realize the transformation from an agricultural country to the agricultural power, has important significance. Key words: agricultural products; brand marketing; industrial structure; Countermeasures Under the background of economic globalization, to create regional characteristics of agricultural brand, enhance the market competitiveness of agricultural products, promote agricultural and rural economic development, has become an important issue can not be avoided in the process of our country agriculture and new rural construction. With the opening of our country to the outside world, many foreign brands of agricultural products have entered our country and participated in the market competition, which has brought great pressure to the domestic agricultural development. It can be said that the era of agricultural brand competition has come. China is a big agricultural country. It is of great significance to speed up the development of brand agriculture in order to promote the rapid development of agriculture and rural economy and realize the transformation from a big agricultural country to an agricultural power. First, the advantages of brand marketing of agricultural products (1) characteristic resource advantages; Chinese region is vast, the differences of natural conditions make the