21 魅力型领导与团队绩效之关系.doc

台灣傳銷業魅力型領導、團隊運作與團隊績效關係之研究 蘇州大學企管系 博士生2 黃村煜2 朝陽科技大學 通識中心 張嘉六 3 中州科技大學 體育室3 摘要自1992年公平交易委員會正式制定「多層次傳銷管理辦法」以來，台灣傳直銷產業蓬勃發展，截至2009年全體產業總營業額達新台幣561.73億元，平均每百人中就有19.21人加入傳直銷業，實存在讓人深入探究的價值。 本研究以台灣區合法報備之七家多層次傳銷公司(其中外商公司5家；本土公司2家)之直銷商為對象，探討直銷商之魅力型領導及團隊運作對團隊績效的影響，及了解不同個人特徵的直銷商在上述各變項上是否有顯著差異及相關性。經實證後本研究得到以下結論： 具魅力型領導特質之經銷商，部分團隊績效較佳。 魅力型領導與團隊運作的交互作用，對團隊績效有顯著的影響。 直銷商加入的動機為「開創自己的事業」者，在魅力型領導、團隊運作與團隊績效的表現較優良。 直銷商經營事業的時間以「3~6年以下」者，在魅力型領導、團隊運作與團隊績效的表現較優良。 直銷商以「專職經營」者，在魅力型領導、團隊運作及團隊績效的表現較優良。 當直銷商在事業「獨立階段」時，對於魅力型領導、團隊運作與團隊績效的表現最優。 直銷商年齡落於「35~45歲以下」者，在魅力型領導、團隊運作與團隊績效的表現上最優。 以上結論可為傳直銷業者或有意投入傳直銷產業者作一參考，以及提供未來相關研究者之方向根據。 關鍵字：魅力型領導、團隊運作、團隊績效 A Study on The Relationship of Charismatic Leadership，Team Operation and Team Performance：An Empirical Investigation on Taiwan Multi-Level Marketing Ph.D. student, Soochow University 1 Chia-liu Chang 3 Physical Education Office, Chung Chou University of Science and Technology 3 Abstract Since 1992, the Fair Trade Commission has formally framed the “Supervisory Regulations Governing Multi-Level Sales”; the Multi-Level Sales industry in Taiwan has developed rapidly. The whole business volume of this industry has reached NTD$56.173 billion in 2009. And there are 19.21 participants in Multi-Level Sales of every hundred persons averagely. That is the reason worth a research. This research tries to analyze the object of 7 legal Multi-Level Sales Companies in Taiwan (including 5 foreign companies and 2 local companies) as to study the distributors’ charismatic leadership and team operation how to influence a team’s performance. And the research also tries to realize if there are significant differences and correlations between the distributors with different personal characteristics when confronting the above variables. 391 survey samples were received. The results were subjected to SPSS statistical software, the statistical analysis tools. The research methods being used are descriptive statistics, reliability analysis, T-test, one-way ANOVA, post