平面 策划 宣传（Graphic planning and publicity）.docVIP

平面 策划 宣传（Graphic planning and publicity） Planning is about planning what you want to do, but its best to be creative in your planning. So how do you do that? First, understand who you are planning for. This is important, and it will be the embodiment of planning and integration. But even in the planning of veteran would make such a mistake, I dont know oneself is who do planning, policy to get a task is powerful and unconstrained style, the result could be a beautiful but not practical. Understand it is for who is planning, want to understand the past and present situation of the planning object, what it needs, so that does not fall into the stage that is planned and planned. For example, there are so many people who want to make a plan before Christmas, which is a good thing, but if it is only planned for planning, its not appropriate. Second, figure out what youre planning to do. That is what you want to achieve. Understand this and then plan for strategies and approaches. Third, what resources do you have? That is the question of feasibility, people, wealth, things and so on. Any link can be an unworkable solution. These are the general thinking. After the above problem, it is how to write the problem of the plan. Its not hard to do that, just by 5W2H: WHAT -- WHAT do you do? WHY -- WHY? WHO/WHOM -- for WHOM? For who? WHEN -- WHEN? WHERE -- WHERE? HOW TO do it? HOW MUCH -- HOW MUCH is it? What is the budget? Section 1 advertisement planning operation procedure So-called advertisement planning process, is the concrete work in advertising planning, step by using the method of high maneuverability, high efficiency, specialization, have a purpose, in a planned way to make advertising goals, advertising strategies, advertising budget, implementation plan and the advertising effect monitoring is clear and perfect gradually, eventually form for the process of planning scheme of the operation. According to the order of the project to promote and advertising planning pro