厂商的借力杠杆--传统渠道vsKA卖场的平衡运控(Manufacturers leverage - the balance of traditional channel vsKA stores).docVIP
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厂商的借力杠杆--传统渠道vsKA卖场的平衡运控(Manufacturers leverage - the balance of traditional channel vsKA stores)
厂商的借力杠杆--传统渠道vsKA卖场的平衡运控(Manufacturers leverage - the balance of traditional channel vsKA stores) As is known to all, the past few years as the retail market gradually open, with distinct Chinese characteristics of the original pattern of traditional retail markets are fission, in the form of art produced remarkable results. The entire retail market pattern has appeared in such a situation, foreign capital pouring into retail, international retail brand or wholly owned or joint venture accounted for different areas of the terminal market. KA stores are becoming more and more concentrated and stronger. Its sales force and market guiding role is becoming more and more obvious, the deepening to expand the influence of vendor and products, and make the production/manufacturer and distributor in the consumption of various types, such as supply chain upstream and middle reaches of the various roles of KA supermarket is more and more to pay attention to the investment and management. Market is merciless, operators are realistic, in sales, before the great divide of brand management capabilities, originally prosperous traditional channels also lost the source, is has a different way, or fast or slow gradually atrophic, die. It is an indisputable fact that big stores have a growing share of the retail market and the share of the retail market. There is a corresponding reason for the rise and fall of any kind of thing, and the prosperity of the KA store is not out of thin air. From the following aspects, we can summarize the significance of KA store for the manufacturers and products. 1. KA store is a platform to establish the image and popularity of the manufacturers/products. KA store with its large area, comfortable shopping environment, good service and rich products to win more and more consumers identification and acceptance. Some new stores such as carrefour, wal-mart metro, etc. With its background, and was qualifications in the retail terminal market set up the high
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