中式糕点的包装设计（The packaging design of Chinese pastry）.docVIP

中式糕点的包装设计（The packaging design of Chinese pastry） - 3 - I. market analysis of Chinese pastry 1.1 Sales status quo As Chinas modernization drive and foreign food culture enter the country and make a big deal Popular, the living space of Chinese pastry is greatly compressed. Take the moon cake as an example, on the Mid-Autumn festival People always have moon cakes for the holidays, It is common for relatives and friends to exchange moon cakes. But today, there are fewer mooncakes and more mooncakes. Mooncakes have become a pure gift, Only gifts, people have forgotten the significance of the Mid-Autumn festival, sending moon cakes is also a kind of helplessness. And the excessive packaging of mooncakes can reflect the loss of culture. In the eyes of many The pastry is just a seasonal gift, The more expensive the gift, the better. packaging Naturally, the more luxurious the better, So in that way, The cultural and inheritance of Chinese pastry has been lost. Today, Ask young people what famous Chinese cakes and brands are. I dont think theres a couple of things to say, In the end, the disappearance of traditional culture, From the success of famous food brands such as starbucks Its not hard to see, Building brand image and brand culture will be the popular and lasting flow of Chinese pastry The way to go. 1.2 Design ideas Traditional culture is the most distinctive feature of Chinese pastry. It is also the advantage of Chinese pastry, now The packaging of Chinese pastry in the market also widely used this advantage, From the packaging I summarized the features: Packing: Square, The material is mostly made of hard cardboard cardboard. Poor hand. - 4 - Colour collocation: gules, aureate, yellow is much Packaging elements: Chinese landscape flower and bird painting, calligraphy. Because of the market on the gift orientation of Chinese cakes such as mooncakes, The packaging design of Chinese pastry To highlight the theme of happiness and wealth, the color collocation is sim