万客隆明天会更好——万客隆市场营销案例（Bandung will be better tomorrow - the wanderung marketing case）.docVIP

万客隆明天会更好——万客隆市场营销案例（Bandung will be better tomorrow - the wanderung marketing case） Chinas retail companies are under unprecedented pressure to survive. The big foreign retailers, such as carrefour, huayang and bandung, have rushed to the Chinese market, indicating that the Chinese retail market is not only unsaturated, but also has more space to expand. Analysis from the number of foreign-invested retail enterprises, now of the state council formally approved by the joint venture only 20 of the retailer, and locally approved 277, the total number of less than 300, less than one over one thousand of the domestic enterprises. From the point of sales, the last two years foreign-invested retail enterprises of retail sales of consumer goods only accounted for about 2% of the total retail sales of consumer goods in the whole society, even in the most retail enterprise approved by the joint venture of Shanghai and shenzhen, retail enterprise with foreign investment in the market share is less than 10%. The joint venture is small in number and market share, but it brings more psychological pressure to domestic enterprises than the actual market pressure. In fact, these psychological pressures are not derived from the financial and financial problems of large foreign retail enterprises, but from the lack of business strategy of our domestic enterprises. From the time, the majority of foreign investment (joint venture) large enterprises has entered the mature stage, market experience, has a complete set of management strategies, and domestic enterprises just coming into the growth period, various aspects is not very mature, still need to improve. From the current trade union - is in the business case is can be read with many unique feature in business strategy, such as location selection strategy, price positioning, product positioning, all show is about the future prospective and adaptability for reality. Through these analysis, let us more clearly, study the international