【同济】大学英语实用写作理论考总结.docVIP

英语实用写作理论考总结 Principles of business communication: “4 Cs”: conciseness 简洁, clarity清晰 correctness , courtesy 礼貌 Writing Memos memo writing 定义：a memo is used only for communication within a company may be distributed top-down(from superiors to subordinates) or bottom-up(from subordinates to superiors) deals with a single topic names its senders and recipients clearly has short, easily readable paragraphs may have sub-headings and numbered sub-sections may be distributed electronically or in hard copy Memo 开头部分需要4部分： TO From Date Subject Writing Letters of Request The letters are written in block format, which is now the most common format for such letters. The main feature of this format is that everything (WITH THE POSSIBLE EXCEPTION OF THE COMPANY’S LETTERHEAD AND LOGO) is blocked or justified to the left side of the page. With this style, it is not necessary to use commas or full stops in the date, address, salutation, or close. Writing letters of complaint and adjustment Letters of complaint normally include the following information: an explanation of the problem the consequences of the problem for both parties a request to solve the problem Letters of adjustment is a response to a letter of complaint. A letter of adjustment will normally include the following information in the given order. an offer of apologies a summary of action taken to rectify the problems an assurance of goodwill including the offer of compensation, if appropriate Applying for jobs TONE, STYLE AND ACCURACY IN JOB APPLICATION LETTERS It is very important, but also quite difficult, to get the tone and style right in job application letters. Tone relates to whether the letter is polite/ not polite, boastful/ not boastful etc. Achieving an appropriately polite and non-boastful tone is essential for making the right impression on a prospective employer. Style relates to the level of formality and choice of words in a letter. A job application letter is a formal piece of writing and your choice