浅析名牌战略在我国企业运营中的实践与思考.docVIP

名牌战略在我国企业运营中的实践与思考 摘要 随着人民生活水平的提高，经济一体化进程的加快，企业间的竞争说到底就是名牌的竞争，名牌代表着企业的文化特色，没有文化特色的企业等于自我淘汰。在物竞天择的今天，企业要增加产品的价值含量，提高自身的竞争能力，拓宽市场的占有率，实现可持续发展就必须利用名牌战略创造名牌、培植名牌、宣传名牌，以名牌带动企业的发展。随着市场体制 逐步完善，国内外市场联系更加紧密，名牌的发展随着社会主义的生产目的，可以很好满足人们的需要，所以名牌战略的实践与思考是每个企业都要面对的一道门槛。 本文大体分为三大部分。第一部分是名牌与名牌战略，包括第一章，第二章。第一章阐述了名牌的概念，名牌的特点。第二章阐述了什么是企业名牌战略。 第二部分是名牌战略在我国企业运营中的实践，包括第三章，第四章。第三章阐述了我国名牌战略的发展现状。第四章阐述了我国企业如何实施名牌战略。 第三部分是对我国企业实施名牌战略的思考，包括第五章。第五章介绍了中国国企业实施名牌战略的意义。 关键字：名牌 名牌战略 国有企业 Abstract With the improvement of peoples living standards and accelerate the process of economic integration , the competition between enterprises in the final analysis is the competition brand , brand name represents the corporate culture , corporate culture does not equal self eliminated. In natural selection today, enterprises should increase the value of the content of the product, to improve their competitiveness , expand market share and achieve sustainable development, we must take advantage of the brand strategy to create a brand , cultivate brand , promotional brand to brand-driven enterprise development. With a market system.Gradually improved domestic and foreign markets closer together , brand development with the purpose of socialist production , can be very good to meet peoples needs , so practice and thinking brand strategy is a threshold for each enterprise must face. This paper can be divided into three parts. The first part is the brand and brand strategy , including the first chapter , the second chapter . The first chapter describes the characteristics of the brand concept brand. The second chapter of what is corporate brand strategy. The second part is the corporate brand strategy practice in our operations , including Chapter III , Chapter IV . The third chapter describes the current development of brand strategy. The fourth chapter describes how Chinese enterprises to implement brand strategy . The third part is the thinking of Chinas enterprises to implement brand strateg