2016商务英语（高教版）教案：Unit 11 Products Introduction.docVIP

Unit 11 Products Introduction Teaching Objectives 1. To develop the students’ listening skill. To train the students’ ability to grasp the details about how to introduce and promote the products. To give the students more chances to talk about something in relation to what they have heard on the tape. To develop the students speaking skill. The important and difficult points To familiarize the students with how to use the language they learn to practice the activities in relation to introduce and promote the products. Teaching Time 4课时（180分钟） Teaching steps: Lead-in activities 1) Ask the students to read the following letter. 22 January 2001 Mr. Tom Albright Brighton and Sons Trading 36 Causeway Road Hong Kong Dear Tom, The Home Furnishings Show here in Taipei runs from the 16th to the 21st of next month at the Taipei World Trade Center Exhibition Hall. Furnix will have a booth at the show (Hall C, Booth Number 124). Wed like to take this opportunity to invite you to come visit our booth. We have a number of new products well be showing for the first time at the show. I think youll be especially interested in our new knock-down shelves and cabinets. We wont have space to show our full product line, but I can arrange to take you to our showroom if youd like. Also, if you need any help arranging accommodations or would like someone to pick you up at the airport, just let me know. I look forward to seeing you at the show! Best regards, Vincent Lin Manager Furnix Enterprises 2) Divide the students into four groups and ask them to make a dialogue according to the requirements in the following chart. You are Vincent You handle international sales and purchasing for a medium-size furniture export-import company. Your company will be participating in a home furnishings show, and you are the companys representative, manning the booth at the show. Your mission is to try to get new customers and new product information for your company. Mary Moneyewll Rick Gubhert