奢侈的深思熟虑.docVIP

Luxury: Considered 奢侈品：经过深思熟虑的 Exploring the shift from conspicuous to discerning consumption and what it means for the luxury industry. 探索从炫耀性消费到精明消费的变化与这种变化对奢侈品行业意味着什么。 Luxury: Considered 奢侈品：经过深思熟虑的 Attachments 致谢 We are extremely grateful to our panel of senior executives from major global luxury brands, consumer trend commentators, non-governmental organisations (NGOs), fashion journalists and trade associations for sharing their insights and opinions with us. 我们非常感谢来自全球主要奢侈品品牌的高级执行官、消费趋势评论家、非政府组织、时尚记者和贸易协会组成的代表小组，与我们分享他们的洞察力与意见。 Research Methodology 研究方法 In-depth interviews were conducted with the panellists by telephone. The interviewees were chosen by Ledbury Research for their expertise and know-how and spread across a number of areas and geographies to provide a more holistic understanding of the impact of current consumer trends. 对代表小组成员的深入采访是通过电话进行的。这些受访者是由Ledbury Research（一家专门研究高端消费行为的咨询公司）选出的，都具有专门技能和专业知识，分布在不同领域与地域，以便得到更全面的对现今消费趋势的影响力的了解。 Interviewees included senior executives from major global luxury brands, consumer trend commentators and authors, NGOs, industry-body representatives and fashion journalists. The majority of our expert panel has a deep knowledge of the luxury consumer and the luxury industry in the US and globally, and some have speci?c expertise in the emerging and dynamic markets of India and China. In total 21 interviews were conducted during Q3 2008, with conversations lasting up to one hour. During the course of researching this report we also spoke to Peter Frankental, Economic Relations Programme Director, Amnesty International UK and Liza Lort-Phillips, Associate Director, Corporate Citizenship. The ?ndings from all the interviews have been supplemented by secondary research on the luxury sector from a range of respected third-party sources such as Barclays Bank, Merrill Lynch and Globescan, the public opinion and stakeholder research consultancy. 受访者包括来自全球主要奢侈品品牌的高级执行官、消费趋势评论家、作家、非政府组织、行业主体代表与时尚记者。大多数我们代表小组成员对美国以及全球奢侈品消费与奢