高级商务英语1 unit8Crisis Management.pptVIP

Unit Eight Crisis Management What is crisis management? What are the keys to effective quality crisis management? Case study: Tylenol Unit eight Para. Main Topics Para. 1-7 the mismanagement of Toyota’s quality crisis shaped by Japanese corporate culture Para. 8-12 the social, economic and political status of Japan related to Toyota’s quality crisis Para. 13-19 suggestions about how Toyota should cope with quality crisis Unit eight 1. In Japan, there is a proverb, “If it stinks, put a lid on it.” (Line 1, Para. 1) If a situation or a problem arises, seek to cover up or fudge the facts. Unit eight Crisis management does not get any more woeful than this and the cost of this bungling so far … is only a down payment on the final tally. (Line 2, Para. 2) …is only an initial portion of the total amount in the end. Unit eight loom (Para. 2) v. hang over, as of something threatening, dark, or menacing synonyms: emerge, appear example: National self-confidence has been flagging under the threat of looming recession. Unit eight companies have shortchanged their customers by shirking responsibility until the accumulated evidence forces belated disclosure and recognition of culpability. Paraphrase companies have treated their customers unfairly by avoiding responsibility until an increasing amount of evidence obliges them to make a delayed move of revealing the truth and confessing their fault. Unit eight the costs of such negligence are low in Japan where compensation for product liability claims is mostly derisory or non-existent. Translation 在日本，产品责任的赔偿数额低的可怜或根本没有赔偿，因此，为这种疏忽付出的代价是很低的。 Unit eight Why is the case of blood contamination of pharmaceutical companies said to be “one glowing exception to this parsimonious record”? In most cases of quality crises, Japanese companies habitually think lightly of their customers by shirking their responsibilities and the costs of such belittlement and negligence are low. But drug company executi