北京市海淀区老年人体育消费现状的研究.pdfVIP

北京市海淀区老年人体育消费现状的研究 ABSTRACT In the 21st century, our citizens have already stepped into the well-off society. With the improvement of peoples living standard, the material life of the citizens is basically satisfied. Then people begin to pursue a high-level spiritual enjoyment, such as culture, entertainment, sports and so on. The status of the sports in peoples life is gradually rising and the sports consumption has also slowly become an important part of the consumer market. Therefore, it is a significant field in sports economy and industry. In addition, China has entered into an aging period. The senior citizens will certainly become a force than cant be ignored, so that it is quite necessary to make a research on senior citizens sports consumption. This thesis aims at knowing about the sports activities of senior citizens in Haidian district, analyzing the current status of them and finding out the positive and negative factors that influenced their sports consumption by using the documentary method, questionnaire method, mathematical statistic method, analytic method, etc, hoping to provide some references for the exploitation of senior citizens consumer market. 1.The physical exercise consciousness of Senior citizens in the Haidian district is strong. The places for sports activity are available, but the old are not very satisfied with their facilities and services. 2.Although social interaction, leisure and entertainment, as well as doing as others are the important reasons for sports consumption, physical fitness, disease prevention and control is still the main motivation for the old who do the physical exercise and sports consumption. 3.The num